Latest Search Quality Assessor's Guide 2022 in English and Chinese

General Guidelines Overview 一般指引概览 5
Introduction to Search Quality Rating
介绍搜索质量评级 6
0.0
The Search Experience
搜索体验 6
0.1
The Purpose of Search Quality Rating
搜索质量评级的目的 6
0.2
Raters Must Represent People in their Rating Locale
评级者必须在他们的评级地区代表人 7
0.3
Browser Requirements
浏览器需求 7
0.4
Ad Blocking Extensions
广告阻断扩展 7
0.5
Internet Safety Information
互联网安全信息 7
0.6
The Role of Examples in these Guidelines
例子在这些指南中的作用 8
Part 1: Page Quality Rating Guideline
第 1 部分: 页面质量评级指南 9
1.0
Introduction to Page Quality Rating
页面质量评分简介 9
2.0
Understanding Webpages and Websites
理解网页和网站 9
2.1
Important Definitions
重要定义 9
2.2
Understanding the Purpose of a Webpage
理解网页的用途 10
2.3
Your Money or Your Life (YMYL) Topics
你的金钱还是你的生活(YMYL)主题 11
2.4
Understanding Webpage Content
理解网页内容 13
2.4.1 Identifying the Main Content (MC)
2.4.1 识别主要内容(MC) 13
2.4.2 Identifying the Supplementary Content (SC)
2.4.2 识别补充内容(SC) 14
2.4.3 Identifying Advertisements/Monetization (Ads)
2.4.3 识别广告/货币化(Ads) 14
2.4.4 Summary of the Parts of the Page
2.4.4 本页各部分摘要 14
2.5
Understanding the Website
了解网站 15
2.5.1 Finding the Homepage
2.5.1 寻找网页 15
2.5.2 Finding Who is Responsible for the Website and Who Created the Content on the Page
2.5.2 找出谁对网站负责以及谁创建了网页上的内容 16
2.5.3 Finding About Us, Contact Information, and Customer Service Information
2.5.3 查询有关我们的资料、联络资料及客户服务资料 18
3.0
Overall Page Quality Rating
整体网页质量评分 19
3.1
Page Quality Rating Considerations
页面质量评级考虑因素 19
3.2
Quality of the Main Content
主要内容的质量 21
3.3
Reputation of the Website and Content Creators
网站和内容创作者的声誉 22
3.3.1 Reputation of the Website
3.3.1 网站的声誉 22
3.3.2 Customer Reviews as Reputation Information
3.3.2 作为信誉信息的客户评论 23
3.3.3 How to Search for Reputation Information about a Website
3.3.3 如何搜寻网站的声誉资讯 23
3.3.4 Reputation of the Content Creators
3.3.4 内容创作者的声誉 25
3.3.5 What to Do When You Find No Reputation Information
3.3.5 当你发现没有信誉信息时该怎么办 25
3.4
Experience, Expertise, Authoritativeness, and Trust (E-E-A-T)
经验、专业知识、权威性和信任(E-E-A-T) 26
3.4.1 YMYL Topics: Experience or Expertise?
3.4.1 YMYL 主题: 经验或专业知识？ 28
4.0
Lowest Quality Pages
最低质量页面 29
4.1
Types of Lowest Quality Pages
低质量网页的类型 31
4.2
Harmful to Self or Other Individuals
对自己或他人有害 32
4.3
Harmful to Specified Groups
对指定组别有害的网页 33
4.4
Harmfully Misleading Information
有害的误导性信息 34
4.5
Untrustworthy Webpages or Websites
不值得信赖的网页或网站 35
4.5.1 Inadequate Information about the Website or Content Creator for the Purpose of the Page
4.5.1 有关网站或内容创作者的资料不足以用作制作网页 35
Copyright 2022
版权 2022 1
4.5.2 Lowest E-E-A-T and Lowest Reputation of the Website or Content Creator
4.5.2 网站或内容创作者的最低 E-E-A-T 及最低声誉 36
4.5.3 Deceptive Page Purpose and Deceptive MC Design
4.5.3 欺骗性网页目的及欺骗性 MC 设计 36
4.5.4 Deliberately Obstructed or Obscured MC
4.5.4 故意阻塞或遮蔽主持人 37
4.5.5 Suspected Malicious Behavior
4.5.5 可疑恶意行为 38
4.6 Spammy Webpages
4.6 垃圾网页 38
4.6.1 Cannot Determine a Purpose, No MC, Little MC, or Lowest Quality MC
4.6.1 不能确定一个目的，没有 MC，小 MC，或最低质量的 MC 39
4.6.2 Hacked, Defaced, or Spammed Pages
4.6.2 被黑客，诽谤，或者垃圾邮件的页面 39
4.6.3 Auto-generated MC
4.6.3 自动生成 MC 39
4.6.4 Copied MC with No Added Value
4.6.4 没有附加值的复制 MC 40
4.6.5 How to Determine if Content is Copied
4.6.5 如何确定内容是否被复制 40
4.7
Examples of Lowest Quality Pages
最低质素网页的例子 42
5.0 Low Quality Pages
5.0 低质量页面 50
5.1
Lacking E-E-A-T
缺少 E-E-A-T 51
5.2
Low Quality Main Content
低质量主要内容 51
5.3
Distracting Ads/SC
分散注意力的广告/SC 53
5.4
Mildly Negative Reputation of the Website or Content Creator
网站或内容创作者的轻微负面声誉 53
5.5
Unsatisfying Amount of Information about the Website or Content Creator
关于网站或内容创作者的信息量不令人满意 53
5.6
Examples of Low Quality Pages
低质量页面的例子 54
6.0 Medium Quality Pages
6.0 中等质量页面 57
6.1
Types of Medium Quality Pages
中等质素网页类型 58
6.2
Examples of Medium Quality Pages
中等质素网页的例子 58
7.0 High Quality Pages
7.0 高质量网页 60
7.1
High Quality Main Content
高质量的主要内容 61
7.2
Positive Reputation
正面的声誉 61
7.3
High Level of E-E-A-T
高水平的 E-E-A-T 62
7.4
Examples of High Quality Pages
高质量网页的例子 63
8.0 Highest Quality Pages 66
8.0 最高质量页面
8.1
Very High Quality MC
非常高质量的 MC 67
8.2
Very Positive Reputation
非常积极的声誉 67
8.3
Very High Level of E-E-A-T
非常高水平的 E-E-A-T 67
8.4
Examples of Highest Quality Pages
最高质量页面的例子 68
9.0 Page Quality Criteria for Specific Types of Pages
9.0 特定类型网页的网页质量准则 74
9.1
Ratings for Encyclopedia Pages
百科全书页面的评级 74
9.2
Ratings for Pages with Error Messages or No MC
带有错误消息或没有 MC 的页面的评级 74
9.3
Ratings for Forums and Q&A Pages
论坛和问答页面的评分 76
10.0 Page Quality Rating Tasks
10.0 页质量评级任务 80
10.1 Instructions for Rating Page Quality Tasks
10.1 给页面质量任务打分的说明 80
11.0 Page Quality Rating FAQs
11.0 页质量评分常见问题 81
Part 2: Understanding Search User Needs
第二部分: 了解搜索用户的需求 83
12.0 Understanding Search Users, Queries, and Results
12.0 了解搜索用户、查询和结果 83
12.1 Important Rating Definitions and Ideas
12.1 重要评级定义和想法 83
12.2 Understanding the Query
12.2 理解查询 84
12.3 Locale and User Location
12.3 本地化和用户定位 84
12.4 Queries with an Explicit Location
12.4 具有显式位置的查询 85
12.5 Queries with Multiple Meanings
12.5 带有多重含义的查询 85
12.6 Query Meanings Can Change Over Time
12.6 查询意义可以随着时间而改变 87
Copyright 2022
版权 2022 2
12.7
Understanding User Intent
理解用户意图 87
12.7.1 Know and Know Simple Queries
12.7.1 了解并了解简单的查询 88
12.7.2 Do Queries
12.7.2 查询 89
12.7.3 Website Queries
12.7.3 网站查询 89
12.7.4 Visit-in-Person Queries and User Location
12.7.4 亲临查询及用户位置 90
12.7.5 Queries with Multiple User Intents
12.7.5 带有多个用户意图的查询 92
12.8
Understanding Result Blocks
理解结果块 93
12.8.1 Web Search Result Block Examples
12.8.1 Web 搜索结果块示例 93
12.8.2 Special Content Result Block Examples
12.8.2 特殊内容结果块示例 94
Part 3: Needs Met Rating Guideline
第三部分: 满足需求评级指南 98
13.0 Rating Using the Needs Met Scale
13.0 使用满足需要量表的评级 98
13.1
Rating Result Blocks: Block Content and Landing Pages
评级结果块: 块内容和登陆页面 98
13.2
Fully Meets (FullyM)
Full Meets (FullyM) 101
13.2.1 Examples of Fully Meets (FullyM) Result Blocks
13.2.1 full Meets (FullyM) Result Blocks 的例子 101
13.2.2 Examples of Queries that Cannot Have Fully Meets Results
13.2.2 不能完全满足结果的查询示例 107
13.3
Highly Meets (HM)
高度会议(HM) 108
13.3.1 Examples of Highly Meets (HM) Result Blocks
13.3.1 high Meets (HM)结果块的例子 108
13.4
Moderately Meets (MM)
中度会议(MM) 118
13.4.1 Examples of Moderately Meets (MM) Result Blocks
13.4.1 中度会议结果块的例子 118
13.5
Slightly Meets (SM)
微会(SM) 120
13.5.1 Examples of Slightly Meets (SM) Result Blocks
13.5.1 结果块的例子 120
13.6
Fails to Meet (FailsM)
未能满足(失败) 123
13.6.1 Examples of Fails to Meet (FailsM) Result Blocks
13.6.1 未能满足(失败)结果块的例子 123
14.0 The Relationship between Page Quality and Needs Met
14.0 页面质量和需求满足之间的关系 132
15.0 Rating Porn, Foreign Language, and Did Not Load Results
15.0 分级色情，外语，没有载入结果 135
15.1
Porn Flag
Porn Flag 色情标志 135
15.2 Needs Met Rating for Porn Results 135
满足色情结果的需求分级
15.2.1 Needs Met Rating for Clear Non-Porn Intent Queries
15.2.1 清晰的非色情意图查询需求满足评级 135
15.2.2 Needs Met Rating for Possible Porn Intent Queries
15.2.2 满足可能的色情意图查询的需求评级 136
15.2.3 Needs Met Rating for Clear Porn Intent Queries
15.2.3 清晰色情意图查询需要满足评级 136
15.3
Reporting Illegal Images
举报非法图像 137
15.4
Foreign Language Flag
外语旗帜 137
15.4.1 Using the Foreign Language Flag
15.4.1 使用外语旗 137
15.4.2 Needs Met Rating for Foreign Language Results
15.4.2 符合外语成绩评分要求 138
15.5
Did Not Load Flag
没有加载标志 140
15.5.1 Using the Did Not Load Flag
15.5.1 使用未加载旗帜 140
15.5.2 Needs Met Rating and the Did Not Load Flag
15.5.2 需要满足等级和没有加载标志 140
15.6
Additional Flags in Some Rating Tasks 一些评级任务中的附加标志 142
16.0 Rating Queries with Multiple Interpretations and Intents
16.0 对多种解释和意图的查询进行评分 142
16.1
Rating Queries with Both Website and Visit-in-Person Intent
使用网站和面对面访问意图对查询进行评级 142
17.0 Specificity of Queries and Landing Pages
17.0 查询及登入网页的特定性 144
18.0 Needs Met Rating and Freshness
18.0 需求满足等级和新鲜度 152
19.0 Misspelled and Mistyped Queries and Results
19.0 拼写错误和键入错误的查询和结果 154
19.1
Misspelled and Mistyped Queries
拼写错误和键入错误的查询 154
19.2
Name Queries
姓名查询 155
20.0 Non-Fully Meets Results for URL Queries
20.0 非完全满足 URL 查询结果 155
Copyright 2022
版权 2022 3
21.0
Product Queries: Importance of Browsing and Researching
产品查询: 浏览和研究的重要性 157
22.0
Rating Visit-in-Person Intent Queries
对访问意图查询进行评级 158
22.1
Examples Where User Location Does (and Does Not) Matter
用户位置重要(不重要)的例子 159
23.0
Rating English Language Results in Non-English Locales
对非英语地区的英语语言成绩进行评分 161
23.1
Examples of English (and Non-English) Results in Non-English Locales
非英语地区的英语(和非英语)结果的例子 162
24.0
Rating Dictionary and Encyclopedia Results for Different Queries
不同查询的评级字典和百科全书结果 166
Appendix: Using the Evaluation Platform
附录: 使用评估平台 169
25.0
Overview
概述 169
26.0
Acquiring Tasks
获取任务 169
27.0
Rating Tasks Using the Rating Interface
使用 Rating 接口对任务进行评级 169
28.0
Releasing Tasks
发布任务 170
29.0
Understanding the User Location on the Task Page
理解任务页上的用户位置 172
30.0
Reporting Duplicate Results in Tasks
在任务中报告重复的结果 172
30.1
Pre-Identified Duplicates
预先识别的副本 172
30.2
Rater-Identified Duplicates
Rater-Identified duplicate 评估者-确定的重复 173
30.3
Reporting Duplicate Results
报告重复结果 174
31.0
Simplified Needs Met Tasks
简化需求满足任务 175
Appendix 2: Guideline Change Log
附录 2: 指南变更日志 176

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