What is Google Sandbox and how can a new website get out of the sandbox period quickly?

You may have heard of the terms website sandbox period and Google sandbox, but there is no clear definition or solution to the specific definition and the related treatment. Today we will talk about the website sandbox, and how to get out of the sandbox period. This article is Peng Yue's personal understanding of the sandbox as well as see some of the big brother on the Internet on the website sandbox to share the feeling and write, for your reference only.

What is Google Sandbox?

谷歌沙盒（Google Sandbox）指的是谷歌可能会将新创建的网站置于 "沙盒 "中一段时间。在沙盒时间内，这些网站可能无法在搜索结果中获得良好排名。

Why did Google launch Sandbox?

Google wants to assess the quality of these sites over a period of time and prevent low quality sites from getting ranked. Imagine if new websites can also get ranked quickly for some grey industries, what is there to stop it? Simply put, a sandbox period is a way to increase the cost of time for a new website to get ranked.

However there is no concrete evidence that Google actually employs this sandboxing, but this can be explained by the natural process of new websites taking time to get a foothold in the search results. Although there are some who have gained decent traffic in a short period of time through their content. However, with most new websites struggling to gain traffic upfront, most SEOs would agree that Google does use a sandbox and that this time period can last for months or even years.

How can a new website get out of the sandbox period?

Now foreign trade companies are aware of the importance of Google traffic. There are more and more of them doing websites, leading to Google also starting to become less and less trusting of new websites. In the sandbox stage, the site are difficult to have a good ranking. And most of the companies just want to get traffic through SEO, the sandbox becomes a problem in the early stage of the website. The sandbox period for a new website is usually 5-6 months, some even longer.

We also found in our research that most people's websites are slowly getting results after 6-12 months.

The trustworthiness of a website by search engines was raised a long time ago. Sandbox period, website content, article quality, external links, etc., are all important components in determining trustworthiness. We can improve Google's trustworthiness of a website by doing content, external links and other aspects.

Carefully crafted content

For the new site in the early stage, I would recommend more peace of mind to do a good job of the content of the site. Improve each page, and get down to doing some long-tail word articles. Through some small words may be able to get some of the traffic, the user's residence time, bounce rate, etc., which also has a great impact on the site. When the content of your website can meet the search demand, even if it is a small amount of traffic, their stay time when visiting, the number of interactions, the bounce rate will have a positive impact on the website.

Social Media Links

For business sites, people sign up for various social media. Putting the website's URL in social media, even if it's a Nofollow link, this is still a high-powered incoming link. Again, this may bring some visitors to the site.

Putting links to your brand's major media outlets on your website also helps to boost your authenticity.

Highly weighted Nofollow outbound links

Do some Nofollow external links by posting articles and submitting them through some high power websites, Web2.0 platforms, industry related directories, referral links, related forums, etc.

Previous Guest Post

This amount of 5-10 is fine, mainly for the first page. Just simply let Google know that your site is some high-powered outbound links pointing to you, increasing weight.

Many people will have a contradiction point in mind: I spend so much money to buy Guest Post, do not do precise anchor text waste, this is the wrong idea.
1) You don't necessarily see a ranking boost right away when you're on Precision Anchor Text;
2) Too much precise anchor text can also cause your outbound links to backfire;

https://www.seodaniel.com/blog/google-sandbox/

Appropriate external links

When the site already has a basic ranking, we can go through the anchor text external links to improve the ranking. Because we have to push a large number of pages, there are category pages, product pages and blog pages. So you can choose cost-effective external links to push. This can spend less money to launch the same effect.

Normal we can lay 5-10 external links in a page in a week. And use Blog Post as Supporting Page, go to the core page to do the internal chain, and then a lot of external chain to Blog, this way is also can quickly increase the external chain and safer way. Because the Blog's internal links help you do a natural filter, so that the weight of the more secure connection to the core page without appearing to be very purposeful.

This method of linking not only applies to new sites, but also works for old sites.

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